Who Are We?

Tio Sports Group is a full-service Name, Image, and Likeness (NIL) agency focused on helping high school and collegiate athletes grow their personal brands, secure meaningful partnerships, and plan for long-term success.

Founded by Shaun O’Toole, an NFL agent and attorney with more than 15 years of experience representing professional athletes and negotiating national endorsement deals, Tio brings a unique blend of industry knowledge, proven expertise, and strong relationships across the sports and business landscape.

At Tio Sports Group, the approach goes beyond simply securing deals. The focus is on building a strong, sustainable foundation for each athlete’s future. Whether working with top recruits or established collegiate players, Tio Sports Group provides the guidance, protection, and visibility needed to elevate your brand and position you for success both during and after your athletic career.